PAID ADVERTISING

Local Services Ads, set up through Google's own process.

Local Services Ads put eligible businesses at the very top of Google with a badge and pay-per-lead pricing. Eligibility, screening, and verification run through Google's own process, so we start by confirming your category qualifies.

Harborlight PlumbingProfile live
★★★★★ (89)

Screening passed · licensed & insured on file

New inquiryLSA
“Water heater leaking — available today?”
Call backBook
Inquiry card example
Google's own screening processLSA
1Business verification
2Background screening
3Profile goes live
4You pay for leads, not clicks
Google-run process

WHO THIS FITS

Is this the right starting point?

  • Home services, legal, and other LSA-eligible categories
  • Businesses that can answer the phone when leads call
  • Owners who like paying per lead instead of per click

SEE HOW A CAMPAIGN WORKS

Creative, destination, and measurement — together

An ad that earns attention honestly

One clear promise, matched to the audience seeing it. Creative requirements are scoped before budget moves.

Harborlight Candle Co.
Sponsored
Campaign creative
Fall collection is hereShop now
Illustrative creative · fictional business

WHAT WE'LL BUILD TOGETHER

What's included

Eligibility check for your category and area

Profile setup and verification guidance

Budget, category, and area management

Lead dispute handling and monthly review

FROM FIRST CONVERSATION TO LAUNCH

How it works

Verification timing is controlled by Google and your document readiness; it often takes longer than campaign setup itself.

  1. 01

    Confirm category eligibility and requirements

  2. 02

    Complete profile and verification steps

  3. 03

    Launch and manage budgets and areas

  4. 04

    Review lead quality and dispute invalid leads

Scope limits, plainly
  • Screening, background checks, licensing, and verification are completed through Google's platform. We guide; Google decides.
  • Lead costs are paid to Google, separate from management.
  • LSAs favor responsiveness and reviews; slow answers hurt placement.
Before we start
  • Licensing and insurance documents your category requires
  • A Google Business Profile in good shape
  • Someone to answer the phone

FAQS

Questions owners ask

How are LSAs different from regular Google Ads?

LSAs sit above everything, charge per lead rather than per click, and require Google's screening. Many businesses run both, and we'll tell you which fits first.

What do the leads cost?

It varies by category and area. You can dispute clearly invalid leads, and we handle that as part of management.

Why is my competitor showing and I'm not?

Placement weighs responsiveness, reviews, budget, and proximity. We manage the levers you control and are straight about the ones you don't.

Do reviews matter for LSAs?

A lot. Review count and rating strongly influence placement, so we'll connect this with a review-building routine.

More questions, answered

Does the listed advertising fee include my ad budget?

No. The management fee pays for the agency's work. Your advertising budget is separate and is normally paid directly to the platform. We show both amounts when planning the campaign.

Will I pay a setup fee?

Some services require initial setup. For the proposed advertising package, that fee is $999 one-time where the defined setup scope applies. The checkout summary shows it alongside the monthly fee before payment.

Why do some services show a starting price?

The price applies to a stated baseline scope. Extra pages, products, locations, migrations, or integrations can change the work. We confirm the final scope and price before taking payment for the larger project.

Are software, hosting, and plugin subscriptions included?

Only when the offer specifically includes them. Hosting, premium plugins, CRM subscriptions, AI model usage, and advertising costs may be separate. We identify those costs and who pays for them before work begins.

Do monthly services renew automatically?

The proposed monthly offers renew monthly under the terms shown before checkout. The summary shows the recurring amount and billing interval. Cancellation timing and any special commitment must be stated in the accepted terms.

How do I cancel or change a plan?

Use the secure billing link or contact us about a scope change. The accepted terms explain when cancellation takes effect. A different service or higher spend tier requires a clearly stated plan change, rather than an unexplained charge.

See all questions and answers

Ready when you are.

Scope and costs are always confirmed with you before anything starts.