PAID ADVERTISING

LinkedIn Ads, when the economics actually support it.

When your buyer is a job title, not a search term, LinkedIn is where you can reach them precisely. Clicks cost more there, so the offer and follow-up must be worth it. We'll tell you plainly whether the economics work before you spend.

Meridian Advisory
Promoted · LinkedIn

Guide: what a CFO review should catch before year-end.

Download guide
Illustrative placement · fictional business
Does LinkedIn make sense for you?Fit check
Deal sizesupports higher CPCs
Audiencereachable by role or industry
Offerworth a professional's time
If the economics don't work, we'll say so before you spend.
Honest fit criteria

WHO THIS FITS

Is this the right starting point?

  • B2B services selling to specific roles or industries
  • Offers with deal sizes that support a higher cost per lead
  • Companies with a credible company page and something useful to offer

SEE HOW A CAMPAIGN WORKS

Creative, destination, and measurement — together

An ad that earns attention honestly

One clear promise, matched to the audience seeing it. Creative requirements are scoped before budget moves.

Harborlight Candle Co.
Sponsored
Campaign creative
Fall collection is hereShop now
Illustrative creative · fictional business

WHAT WE'LL BUILD TOGETHER

What's included

Audience targeting by role, industry, and company traits

Campaign builds with defined ad copy and creative scope

Lead form or landing page flows

Monthly summary and check-in

FROM FIRST CONVERSATION TO LAUNCH

How it works

Launch within weeks of access and approvals. B2B sales cycles mean judging quality takes longer than consumer ads.

  1. 01

    Check your deal size and audience fit honestly

  2. 02

    Agree the offer and targeting

  3. 03

    Launch and optimize

  4. 04

    Review cost per lead against your economics monthly

Scope limits, plainly
  • LinkedIn clicks are expensive; we only recommend it when your deal economics support it.
  • Ad spend goes directly to LinkedIn, separate from management.
  • Creative volume is defined in scope.
Before we start
  • A LinkedIn company page and Campaign Manager access
  • A clear offer for a defined audience
  • A plan for following up leads

FAQS

Questions owners ask

Why are LinkedIn Ads so expensive?

You're paying for precise professional targeting. That's worth it for high-value B2B offers and wasteful for low-ticket ones. We'll do that math with you first.

Lead forms or landing pages?

LinkedIn's native lead forms reduce friction; landing pages qualify harder. We pick based on your sales process and test from there.

Is my business a fit?

If an average customer is worth a few hundred dollars once, usually not. If a customer is worth thousands, it's worth a serious look.

Can you just boost my posts?

Promoting strong organic posts can be part of a strategy, but targeting, offers, and measurement are what make paid LinkedIn work.

More questions, answered

Does the listed advertising fee include my ad budget?

No. The management fee pays for the agency's work. Your advertising budget is separate and is normally paid directly to the platform. We show both amounts when planning the campaign.

Will I pay a setup fee?

Some services require initial setup. For the proposed advertising package, that fee is $999 one-time where the defined setup scope applies. The checkout summary shows it alongside the monthly fee before payment.

Why do some services show a starting price?

The price applies to a stated baseline scope. Extra pages, products, locations, migrations, or integrations can change the work. We confirm the final scope and price before taking payment for the larger project.

Are software, hosting, and plugin subscriptions included?

Only when the offer specifically includes them. Hosting, premium plugins, CRM subscriptions, AI model usage, and advertising costs may be separate. We identify those costs and who pays for them before work begins.

Do monthly services renew automatically?

The proposed monthly offers renew monthly under the terms shown before checkout. The summary shows the recurring amount and billing interval. Cancellation timing and any special commitment must be stated in the accepted terms.

How do I cancel or change a plan?

Use the secure billing link or contact us about a scope change. The accepted terms explain when cancellation takes effect. A different service or higher spend tier requires a clearly stated plan change, rather than an unexplained charge.

See all questions and answers

Ready when you are.

Scope and costs are always confirmed with you before anything starts.