About 45% of the world’s population (3.5 billion people) actively uses social media. Most Americans have over seven accounts.
Unfortunately, managing multiple accounts can get time-consuming and stressful, though. Instead of handling it alone, consider hiring social media managers this year.
How exactly can a social media manager benefit your business? Read on to find out!
After reviewing this guide, you can determine if it’s time to upgrade your social media strategy with a little help. Discover the benefits of hiring a social media manager today!
Keep Up With Trends
The social media landscape is constantly changing. New platform and algorithm updates could affect your social media strategy before you have the chance to make adjustments.
You’re already trying to keep up with trends within your own industry. You shouldn’t have to keep up with seven different social media marketing platforms, too.
Instead, consider hiring an experienced social media marketing expert this year. Social media managers track new trends and algorithm changes. They know how to adapt strategies and content accordingly to ensure you remain relevant.
They also know how to remain open-minded about new platforms. Moving to new platforms can help you discover new ways to engage your target audience.
If you’re not using these platforms, your customers might think you’re behind the times. They might decide to turn to one of your competitors instead.
Your social media manager will also keep up with new features within the social media platforms you’re already using. For example, using Shops and Reels on Instagram can help you generate sales and engagement. Making the most of these new features can help you discover new ways to grow your business.
Each new trend can affect your content creation, messaging, and more. If you’re unfamiliar with the latest social media trends, now’s the time to hire a manager!
Experience and Expertise
You’re already dedicated to becoming an expert within your own field. Becoming a social media marketing expert can become time-consuming and stressful. Hiring a social media marketing manager will allow you to leverage their experience and expertise.
Otherwise, you might start making costly mistakes while marketing your business on social media. Trial and error can waste both your time and money. You might miss the chance to reach new customers as a result.
Look for a social media marketing manager that has well-rounded experience. Determine if they’ve helped a business within your niche in the past, too. These managers already have an understanding of your industry, customers, and competitors.
Social media marketing also included social media advertising. Look for someone with experience using the Facebook Ads platform. They can help you create eye-catching pay-per-click (PPC) ads.
In order to develop an effective Facebook Ads strategy, you need to consider your target audience, their interests, and pain points. You need to create relevant, eye-catching ads they’ll want to click on. You’ll also need to know how to read the data from your campaigns to make informed changes to your ads.
An experienced social media marketing manager can handle these responsibilities for you. They’ll make informed changes to your campaigns to boost your ROI, allowing you to grow without making costly mistakes.
Take a moment to consider what you want to accomplish through your social media marketing strategy. For example, you might want to:
- Generate brand awareness and recognition
- Gain new followers
- Direct people to your website
- Boost engagement
- Establish your credibility
- Increase sales
Your social media marketing manager can create a customized strategy based on your SMART goals.
Without them, you might make choices that fail to align with your goals. You could waste valuable time as a result.
Your social media marketing manager can also personalize your content based on your target audience. About 70% of consumers get annoyed when content doesn’t align with their interests. Meanwhile, over 50% switch brands when one fails to personalize communications.
Personalizing your social media content can help you forge stronger connections with your customers. You could encourage them to trust your brand, which could lead to more sales.
In order to create personalized content, your social media manager will need to gather research. For example, they might look into the businesses and influencers your customers already follow online. They might create buyer personas to learn more about your target audience.
Creating smaller buyer personas will help your manager create personalized content for each group. It can also ensure precise targeting for your Facebook ads.
Gathering research ahead of time will give your social media campaigns a stronger start.
Then, your manager can use the data from your campaigns to keep boosting your ROI.
Engaging, High-Quality Content
In order to create an effective social media strategy, you’ll need to create high-quality, branded content. Look for a social media marketing manager that has access to the training, tools, and resources to create your social media posts. Make sure they can diversify your content strategy with images, Reels, Stories, videos, and more.
Diversifying your content will help you reach a broader audience.
A talented social media marketing manager can also use your social media strategy to help you generate more website traffic. For example, they can optimize your content using search engine optimization (SEO). Your content could appear for relevant searches on Google, helping you reach new customers.
About 68% of all online experiences start with a search engine. Meanwhile, over 53% of traffic comes from organic searches.
Appearing in an image search can help you direct consumers to your social media accounts or website. As you start generating more traffic, Google will take notice. It might boost your rankings, helping you reach even more people in the future.
As you start improving your rankings, brand awareness will grow, too. Meanwhile, every person who visits your site is a potential lead or sale.
Grow Your Audience
If you want to gain more social media followers this year, talk to your social media manager. They can help you grow your audience. Then, you’ll have an easier time using social media to broadcast marketing messages.
Social media followers can become ambassadors for your business, too. For example, you can post more user-generated content (UGC) this year. Show off happy customers as they’re using your products.
Potential customers will recognize people already love and trust your brand. Brand credibility will grow, as will brand trust. New customers might decide to give your brand a try, leading to fresh sales.
Your social media manager can develop a branded hashtag your customers can use, making it easier for you to find their posts.
As more people start mentioning your brand, you could gain even more followers in the future.
Generate More Engagement
If you’re currently posting random content on social media without a plan, you could struggle to generate engagement. Instead, talk to your social media manager. They’ll make sure each piece of content aligns with one of your goals.
For example, they can start creating content to help you generate more engagement. You can start sparking two-way conversations with your customers. Then, you can learn from your customers to show them you care.
Making changes to your business based on the feedback you receive can help your business grow.
Your social media marketing manager can also help you turn social media followers into paying customers. In fact, 55% of buyers do research using social media.
For example, they can use a social media post to direct people to a blog post. They can also add a call-to-action to encourage more people to visit your online store. Otherwise, they can use the Shop function on Instagram to boost immediate sales.
With help from a social media manager, you can generate more customer engagement to accomplish your goals.
Save Valuable Time
You shouldn’t have to dedicate hours of your day to strategizing, creating content, posting, and responding to comments. Instead, let your social media manager handle these daily tasks for you.
They can save you valuable time you can otherwise dedicate to your business. Meanwhile, you’ll have peace of mind knowing someone is keeping an eye on your social media strategy.
Their reliability could become invaluable in the future. When you need immediate help with social media, they can step in. If you ever have questions, you’ll know who to call.
Maintain Brand Consistency
Maintaining a consistent brand across all marketing channels can help you boost revenue by 20%. Consumers expect to see the same brand every time they interact with your business; regardless of the channel. Growing familiarity through consistent experiences can help customers feel more confident about your business.
Though 85% of companies have brand guidelines, only 30% enforce them. As a result, the majority of businesses end up sharing off-brand content.
Off-brand content could make it more difficult for you to build brand awareness and recognition. Consumers might have a more difficult time trusting your brand if they don’t recognize you.
Meanwhile, 46% of consumers will pay more for trusted brands. The more they recognize and believe in your brand, the more they’ll buy.
Your social media marketing managers will ensure your social media materials meet your brand guidelines. As a result, they can help create a more cohesive experience for shoppers. In time, you’ll start generating more brand awareness with your target audience.
Increasing brand awareness is a top priority for 45% of businesses. It’s the key to driving customers to your business before fostering brand loyalty.
One loyal customer is worth 10 one-time customers.
Take a look at your existing social media posts. Do they match your branding? Your brand guidelines should include your:
- Color palette
- Font styles
- Imagery styles
- Mission statement
- Vision statement
If your social media posts aren’t consistent with other branded materials, consumers might not recognize your business. If they visit your website through social media, they might think they’re on the wrong site. They might leave, causing your bounce rate to increase.
About 17% of businesses struggle to maintain brand consistency. Meanwhile, 85% of marketers say there’s more of a demand for branded content now.
If you’re struggling to maintain brand consistency or build brand awareness, hire a social media manager this year.
Social media managers also remain on high alert for comments, reviews, and messages regarding your brand. They’ll develop a plan ahead of time to determine how to best represent your brand on any platform. If consumers are experiencing a problem, they’ll know how to respond without hesitation.
Their quick, professional responses can benefit your brand’s reputation.
Otherwise, consumers might get frustrated if they can’t reach a member of your team through social media.
It can take the stress off your shoulders to hire someone with experience in this area. An experienced manager will mitigate and solve issues promptly before they turn into disasters.
Solving the customer’s problems immediately can benefit your brand’s reputation. Otherwise, more customers will start having bad experiences with your brand. They might tell others, which can hurt your brand’s reputation.
You’ll miss the chance to gain loyal customers as a result. Boosting brand trust and loyalty can help you generate repeat sales. Then, you can boost your ROI to grow your business.
If you’re not sure how to respond to good or bad comments with a quick turnaround, hire a social media manager. They’ll develop a strategy for responding to your customers while representing your brand properly online.
Improve Your ROI
Your social media manager can track the results from your campaigns to make sure you’re on track to accomplish your goals. For example, they can track:
- New followers
The results from your efforts will help them determine better ways to engage your audience. Then, they can make smarter changes to your campaign to boost your ROI.
If you’re not making changes to your social media marketing strategy, however, you could miss changes to grow your business.
Stay Social: Hire the Best Social Media Marketing Managers Today
Don’t let your social media marketing strategy fall on the back burner this year. Instead, consider hiring social media marketing managers for the task. With their help, you can post eye-catching content, engage your audience, and start accomplishing new goals!
Set your business up for success with help from a social media expert.
Eager to get started? We’re here for you.
Schedule a free consultation today!