How to Understand and Expand Your Organic Traffic

There are now over 1.58 billion active websites online. With so much competition, you’ll need to find a way to generate organic traffic. Otherwise, your competitors might find ways to generate leads before you get the chance. 

Understanding the current page traffic you’re generating can help you make more informed decisions regarding your marketing strategy. Then, you can use digital marketing to generate more traffic than ever before.

As you generate more traffic, you could generate more leads and sales in the process!

Read on to learn how to boost page traffic for your website today. 

Understanding Your Organic Traffic

First, let’s cover the basics. What is organic traffic?

Organic traffic refers to people who visit your website through organic or paid search results. You can start generating more page traffic by updating your blog with engaging, high-quality content. 

Before you can learn how to generate more page traffic, you first need to consider the traffic you’ve attracted in the past. Reviewing your website analytics can help improve your overall marketing strategy. 

Organic traffic is considered the most reliable customer acquisition method. It can help you determine how many visitors have visited your site or pages.

You can use your Google Analytics data to determine how people are finding your site.

Understanding your page traffic can help you generate more leads and sales. It can help you determine the best marketing channels for reaching your customers, too. 

Here are a few ways you can start reviewing your page traffic. 

Number of Visitors

If the number of visitors on your site is low, your content likely isn’t performing well. You can increase the number of visitors with search engine marketing (SEM). For example, you can optimize your content or create digital ads.

You can also use social media advertising to direct more people to your website. 

Bounce Rate

Your bounce rate indicates how many visitors enter and leave your site without exploring other pages. 

Visitors might leave because they can’t find the information, services, or products they were expecting. A high bounce rate can impact your organic search engine rankings. 

Take the time to identify which pages on your site have a high bounce rate.

Average Pageviews

Average pageviews indicates how many pages a visitor explores before leaving. 

You can improve pageviews by adding more content throughout your site. You can also create personalized experiences for your customers. 

Session Duration

Session duration determines the average time a visitor spends on your site. It can help you determine the effectiveness of your site and content. 

Average Time on Page

How long are visitors spending on each page? Determine which pages encourage visitors to linger.

Traffic Source

Determine how people are finding your site, too.

For example, they might search using specific keywords on Google or another search engine. They might find your site through social media or someone else’s blog content, too. 

Device Source

You can determine which devices (desktop, tablet, mobile, etc.) visitors use to explore your site. Then, make sure to optimize your site for each device.

Otherwise, neglecting to create a mobile-friendly site might keep visitors from exploring your content. It might even cause a high bounce rate. 

Interactions Per Visit

Learn more about your visitors. Determine which areas of your site keep people interested and engaged. 

Exit Pages

These pages indicate where people leave your site. You can identify exit points to determine the best way to boost conversions.

For example, you might add a pop-up to a page before people leave your site.

Boosting Your Organic Traffic

Now that you have a better understanding of your website analytics, let’s determine the best way to boost your web traffic. Here are a few ways you can start generating more organic traffic in 2022.

Understand Your Audience

Before using the rest of these tips, take the time to research your target audience.

Determine why they are, what they care about, and the pain points they’re experiencing. Gather keyword research, too.

Understanding your audience will help you create personalized content based on their needs and interests. You can start empathizing and connecting with customers, too. Forging these connections will help you generate more leads and sales.

Your keyword research will help inform your content marketing strategy. You can start creating content based on the questions customers ask while online. Then, you can appear for these searches to generate more page traffic. 

Improve Your Technical SEO

Nearly 70% of all activities online begin with a search engine. However, 75% of people don’t look beyond the first page of results. If your site doesn’t appear for relevant queries, you might struggle to generate page traffic. 

Search engine optimization (SEO) can help your website rank ahead of the competition. Consumers can find your site for their questions about your industry, offerings, and brand. Then, they can click on the link to visit your website.

Over 50% of all website traffic comes from organic searches. With SEO, you can start generating more organic traffic.

In fact, companies that blog have 434% more indexed pages than those that don’t.

You can start ranking for specific queries based on your target audience’s search behaviors.

As part of your SEO strategy, you’ll need four forms of SEO: on-page, off-page, technical, and local. 

Technical SEO involves improving your website to boost your search engine rankings. You can:

  • Improve your page load times
  • Optimize your website for mobile visitors
  • Add an SSL certificate to keep your site secure
  • Avoid duplicate URLs
  • Set up friendly permalinks
  • Set up an XML sitemap
  • Submit your site to Google Search Console
  • Request crawling for fasting indexing
  • Check for crawl errors
  • Use structured data

Make sure to conduct regular SEO audits to catch issues with your site, too. 

Update Your Website UX

Your technical SEO strategy and website user experience go hand-in-hand. Creating a better user experience on your site will increase your dwell times. Improving your dwell times could boost your organic rankings. 

About 94% of first impressions of a brand’s website relate to the site’s design. Meanwhile, 89% of consumers will choose your competitors after a bad user experience (UX). In fact, bad mobile experiences make 52% of consumers less likely to engage with a brand. 

Only 55% of companies currently conduct user experience testing, though. Every $1 invested in UX results in a $100 return (a 9,900% ROI), though. 

A negative UX indicates your site is difficult to use and explore. Google prioritizes sites that offer the best experiences.

You can start improving your site to provide a positive UX by:

  • Appealing to Google’s Core Web Vitals
  • Optimizing your website’s speed
  • Ensuring you’re mobile responsive
  • Using a short brand domain
  • Reducing your bounce rate
  • Shortening URLs
  • Improving dwell times
  • Using negative space
  • Simplifying forms
  • Adding eye-catching CTA buttons
  • Improving your readability

Consider working with an experienced digital marketing agency to start making these improvements across your site. Look for a team that has SEO experience, too. They can apply SEO best practices like Google Core Web Vitals. 

Optimize Title Tags and Meta Descriptions

After you start creating blog posts, your content’s title tag and meta description will appear on search engine result pages. Strong, compelling titles and descriptions can boost your clickthrough rate. Then, you’ll generate more organic traffic.

Improving your clickthrough rate can further boost your rankings, leading to more page traffic in the future.

Create and Optimize Quality Content

The top content marketing key performance indicator marketers track is organic traffic (76%). Over 60% of marketers intend to increase their content marketing budgets. Meanwhile, content creation costs 62% less than traditional marketing.

It can help you generate three times as many leads in the process, too. In fact, companies with blogs produce 67% more leads a month than those without. 

You can pair your content marketing and search engine optimization strategies to reach more customers online. 

Start creating high-quality, informative blog posts on your website. You can also create videos, infographics, polls, quizzes, and more. Create interactive content to boost dwell times and engagement, too.

Then, optimize the post by adding your focus keyword to the:

  • Page title
  • URL
  • An H1 header
  • Opening and closing paragraphs
  • Body text
  • SEO title
  • SEO meta description
  • Image alt text
  • Image file name

Optimizing your images can help you appear for visual searches. 

Sprinkle secondary keywords and synonyms throughout the post to avoid keyword stuffing. 

Claim Your GMB Listing

Your Google Business listing can help more people find your storefront and website.

Claim and optimize your listing. Start generating positive customer reviews, too. Positive reviews can boost your brand’s credibility.

Improving your credibility could encourage a page visit from an interested consumer. 

Consider Your Link-Building Strategy

As you apply the best SEO practices, don’t neglect your link-building strategy. There are three types of links you’ll need to consider:

  • Internal links
  • External links
  • Backlinks

Of these, backlinks are the most important. In fact, Google says backlinks are one of its top ranking factors. However, over 66% of pages don’t have backlinks.

Backlinks are links that appear on someone else’s website before directing consumers to your content. Generating backlinks from sites with a high domain authority (DA) can boost your DA. Each backlink is viewed as a “vote” for your website.

Generating quality backlinks can boost your organic search engine rankings. Remember, higher rankings will help you reach more customers.

The more backlinks a page has, the more organic traffic it can generate from Google.

You can start generating quality backlinks by guest blogging.

First, determine which websites your customers already visit and trust. Then, see if the company offers backlink-building opportunities. Offer to write a blog post for their site.

Make sure you’re writing content that’s relevant to your brand, the website you’re writing for, and the audience’s interests. Then, add a link to your website within the content. Make sure the anchor text you use is relevant to the content you’re sending readers to as well. 

If you’re struggling to find guest blog opportunities, consider working with an experienced SEO agency that offers link-building services.

Internal and External Links

Don’t forget internal and external links within your own content. 

Internal links send readers on your site to other pages on your website. For example, you might direct them to another blog to learn more about a topic you’ve referenced. You might also send them to your product or contact pages. 

Adding internal links to your posts can encourage visitors to explore your content further. It can also boost your dwell times, which can benefit your rankings.

External links send readers to other websites. You can reference data, studies, or other blogs to support your content. References high-quality resources can boost your brand credibility.

Gaining credibility can encourage brand trust, which could help you generate more leads and sales. 

Share Your Content

Once you start creating and optimizing your content, make sure to share it!

Start by using a lead magnet to gain new email subscribers. Then, send out a weekly newsletter to attract them to your content. Email marketing can help you remain top of mind.

You can continuously nurture your leads to attract them back to your site, too. 

Don’t forget to share your content with organic social media marketing, too. Reformat your blog posts for social media. Make sure you’re posting on platforms where your customers already spend their time. 

Then, add a link to the post directing people to your website.


Pay-per-click (PPC) advertising can help you generate more paid traffic. You can start creating digital ads using Facebook or Google Ads. 

With PPC, you can appear in front of consumers based on demographics or search queries.

Before you start using PPC, consider hiring an experienced digital marketing agency. They can save you time and money while boosting your ROI. 

Attracting Traffic: Generate More Organic Traffic to Your Website Today

Don’t miss the opportunity to generate more organic traffic this year. With more traffic comes the chance to generate more leads and sales. Start boosting traffic to your website using these tips today.

Make sure to review your Google Analytics data to make informed decisions regarding your strategy in the future, too.

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