101 Guide to Facebook Advertisement

101 Guide to Facebook Advertisement: Everything There Is to Know

A beginners guide to Facebook Advertisement, learning all the tricks and making sure you can make the most of the free campaign management tool.

Keyword(s): Facebook advertisement

If you’re looking to grow your business or build a personal brand, you have probably gotten advice to put up a Facebook ad. The only problem is that you don’t know how or why a Facebook ad is so valuable.

Not to worry! This quick guide will provide you with essential information about Facebook advertisement.

Get ready to get more leads and more sales, and fast!

Introducing Facebook Advertisement Manager

Facebook Ad Manager is a free campaign management tool you can use to market your product, brand, or service. Once you have a Facebook account you will automatically have access to this tool.

To access Facebook ad manager, locate the drop-down arrow in the upper-right corner of your Facebook page. You should see “business manager” on the list as long as you are an admin of your business’s page

From there you can easily create a new ad campaign by locating the campaign tab on your business manager page and clicking “+create”. Then it is time to select certain specifications for your ad.

Objective and Name of Campaign

The objective of your campaign can be selected from an extensive list. For example, if you are trying to get people to download your app, you would select “app installs” as the objective.

If you are just looking to get your name or your company’s name out there you might choose brand awareness or traffic from the list of objectives. At this time you will also be allowed to name your ad campaign.

Target Audience

Your target audience specifications will detail the demographic that you aim to market to. Maybe your product is just for males or females, or perhaps it is geared toward millennials.

When choosing your target audience think carefully about the ideal client and err on the side of specific rather than too broad.

Location for the Ad

You will also have the opportunity to select where people will view your ad. Facebook sets up a series of automatic placements which is a great place to start.

From there, you can edit the preferences to share the ad on different platforms like an Instagram feed. Think about where your target audience spends time online and make your decision from there.


The overall advertising strategy you choose will be dictated by how much you are able and willing to spend. Luckily, Facebook advertising makes it easy to find the best option in your price range by offering highly customizable ad plans.

You can schedule your ads for a particular day or time and you can extend them for as long as you would like!

Nothing To Lose

Using Facebook advertisement services can give you an advantage over competing businesses.

By allowing you to reach your target audience with just the right content, you can boost your awareness and sales in a matter of days. Think carefully about the specifications you choose.

And don’t be afraid to call in a professional social media digital marketer if you need advice.

To learn how we can help your brand or business, contact us today!

Most social media platforms offer specific features for businesses to market themselves. For instance, Instagram allows businesses to add product tags to posts, so customers can click an image and be redirected to a page where they can purchase the product.

If you’re a B2B business, social media platforms like LinkedIn are vital to networking and creating relationships with other professionals, who could then turn into clients.

Utilize Your Resources

Even if you have a small marketing budget, there are many types of digital advertising that are low-cost but still make a big impact. If you use your resources wisely, you’ll have no trouble getting a digital marketing campaign off the ground!

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