The Top 12 Landing Page Mistakes and What You Can Do to Prevent Them
Landing pages are essential for marketing because they can generate up to 220% more leads for your business. If you are not careful with landing page mistakes, you risk losing many potential valuable customers that your business has spent so many resources trying to lock down. If you want to execute a successful ad campaign, […]
A Roundup of What’s New in Blockchain Advertising and Marketing
Are you curious about how blockchain technology is impacting advertising and marketing? Look no further. In this article, we’ll take you through the latest developments and innovations in blockchain advertising and marketing. With the rise of ad fraud and concerns around data privacy, blockchain offers a solution. Its decentralized and immutable nature allows for increased […]
Analyzing Your Keywords and Strategies for Optimizing Your Google AdWords
More than 80% of companies throughout the world understand the value of Google AdWords (now known as Google Ads). Are you sure your business is making the most of this effective marketing strategy? Not only does Google AdWords attract potential customers to your website. It also boosts your search engine optimization (SEO). The right AdWords […]
12 Tips for Hiring a Professional Website Development Agency
Around 20% of transactions are now done online. If you want to reach the broadest number of customers possible, you must have a strong internet presence. Of course, website design is a very complex task, so it makes sense to work with a professional website development agency to get the best website possible. So how […]
How Targeted Ads Are Evolving in 2023
Did you know that the most important types of targeted ads include contextual targeting, behavioral targeting, geotargeting, and social media targeting? In recent years, more businesses are choosing to create targeted ads in order to reach their desired audience. By using data and advanced algorithms, these ads deliver personalized messages to specific users. If your business […]
The Latest Google SEO Updates Explained
Google uses over 200 ranking factors to rank websites. Not only that, but they are constantly updating their algorithm to help improve user experience. In short, it can be hard to keep up with all the latest Google SEO updates (especially when they seem to change every other day!). If you’re a business owner, keeping […]
How Social Media Marketing Managers Can Help Your Business
About 45% of the world’s population (3.5 billion people) actively uses social media. Most Americans have over seven accounts. Unfortunately, managing multiple accounts can get time-consuming and stressful, though. Instead of handling it alone, consider hiring social media managers this year. How exactly can a social media manager benefit your business? Read on to find out! After reviewing […]
What Is the Website Development Process Like?
Each year in the United States, entrepreneurs start over 600,000 new businesses. Unfortunately, many businesses do not go on to become successful. Interestingly, not all businesses have high-quality websites. This is one of the most important factors that determine longevity. Although the stages of web development can be difficult to understand at first, website design […]
The Reasons Why Responsive Website Design Is Critical for Your Business
In this day and age, most access the internet using their mobile devices. If your website doesn’t load properly on a phone or tablet, your target customers will go to your competitor’s websites instead. In fact, research has shown that over 75% of consumers today prefer using a mobile-friendly site. However, over 96% of users have […]
10 Signs Your Website Design Needs an Upgrade
Is your website design outdated and in need of an upgrade? Web design is one of the most important aspects of any online business. A website that looks outdated or poorly designed can turn away potential customers and cost you money in the long run. Over 59% of consumers have stated that they prefer browsing […]